Killing myself to live

From Chuck Klosterman's book "Killing Yourself to Live":

"She doesn't love me because I love her. That's all it is, isn't it? The fact that I love her makes me completely unappealing. It gets worse, because her inability to love me makes me love her even more - nothing makes me love her as much as her constant rejection of my heartfelt advances.

Without a doubt, not loving me is the most alluring thing a woman can do."

The story of my life. Why is it the ones you REALLY like are the ones that can never like you back?